Much more interesting is your comment (MediaWeekly, 31 January) regarding TBWA chairman and creative director Trevor Beattie: "Beattie however remains undeterred, believing that the publicity generated by a campaign is as important as the campaign itself." Now, thanks to the inevitable media furore, everyone is aware that the Tory party has a Jewish leader and a Jewish shadow Chancellor. Sir: The actor/actress question (letters, 31 January) derives from a mistaken belief that feminine forms are somehow inferior. As a self-appointed but ardent male feminist I would implore the sisters to lay off this sort of linguistic interference Feminine forms are distinctive in themselves. Sir: Thank you for publishing the letter from David Dear ("Hunt celebrates life", 25 January) He is absolutely right. Early in December, I had the opportunity to go out with the Fernie of Leicestershire.

The forthcoming election campaign in Britain will be incomparably more interesting than the previous two. Usually party strategists seek the smoothest path to victory, the carefully staged press conferences in London, the contrived photo opportunity and the prime ministerial speeches in the evening with a neat soundbite for the television news bulletins. No doubt there will be quite a lot of these ingredients this time, but there will also be a rougher and more unpredictable edge. Senior Labour campaigners have calculated that it is in their interests for Tony Blair and other senior cabinet ministers to be bashed around a bit by voters, to be seen addressing their angry concerns They are planning for spontaneity. An early example of the new strategy could be seen on Channel 4 at the weekend. On a programme cheekily called Tony and June, Blair sat in a studio with the presenter, June Sarpong, and a crowd of young voters.

Some were furious about his approach to the war against Iraq, pub opening hours, university top-up fees and just about everything else. What made the programme more interesting was that others were more sympathetic. At the very least their conflicting angry assertions highlighted the complexities facing political leaders when they take decisions. Many were opposed to the war, but one woman, an Iraqi, declared that while she doubted some of the motives she was pleased Saddam had been removed. Another opposed top-up fees for students, but was countered by someone insisting she did not see why those who were not at university should subsidise those who were lucky enough to attend.Blair was interrupted, shouted at and occasionally jeered He came out of it as decent, good humoured and engaged. Oddly the more anarchic format allowed him to convey more clearly his thoughts in the lead-up to deeply controversial decisions.Incidentally, June, the presenter, came out pretty well also. At the BBC the interviewers' repertoire seems limited to lofty disdain or swooning deference.